Marketing

• Fortune Institute of International Business, New Delhi as Assistant Professor (Marketing),May 2017- Present Key Responsibilities
• Developed and Planned courses in accordance with curriculum standards of the college to assure course content and learning objectives are met.
• Delivered lectures on marketing courses based on established curriculum.
• Developed teaching strategies to ensure quality learning experiences for students.
• Reviewed and revised course materials.
• Drafted examination papers and graded students assignments and exams.
• Involved students in class discussions and seminars.
• Maintained positive working relationships with students through regular mentoring sessions.
• Fostered a student-centered environment that combines online learning with classroom participation.
• University Business School, Panjab University, Chandigarh as Research Scholar(Marketing) Oct 2016- Present.
• Maharishi Markandeshwar University, Mullana, Ambala as Assistant Professor(Marketing) July 2014 – Oct 2016.
• Axis Bank Limited, Main Branch, Patiala as Assistant Manager (Operations and Sales) August 2011 to October 2013.

• Research article “Impact of Liberalization on Insurance Sector in India” Journal of Services Research (JSR), An ABDC Ranked Journal
• Research article “IMRPs and Advancing International Marketing Education” Journal of International Business Education (JIBE), An ABDC ‘B’ Ranked Journal, Vol. 11.
• Research article “Portraying CEO as Strategic Leader.” Accepted (Issue is yet to be allotted), Journal of Global Business Advancement, Scopus Indexed, Inderscience, an ABDC ranked Journal.
• Case- “Chevrolet India- I quit”, 2017 The Case Centre USA, Reference no. 518-0006-1
• Review article “National Marketing Conference- Contemporary Practices in Modern Marketing: A roadmap for 2020”, FIIB Business Review, Vol.6 (3), pp 23-25, Sage Publications.
• Research article on “Relationship Marketing: An Alternate to marketing Mix”, Frontiers of New Era for Indian Economy, Bharti Publications, A UGC listed Journal. (ISBN: 978-93- 85000-54-6)
• Case Study on “Investigations on Impacts Provided by International Marketing” MMU Journal of Management Practices Vol. 8 (2) 2015, A UGC listed Journal (ISSN-0974-7257).

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