ManuScript Details
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Paper Id:
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IJCIRAS1920
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Title:
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SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 5 Issue 7 |
| Pages: |
10
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| Published On: |
12/7/2022 10:22:58 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1920.pdf |
Main Author Details
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Name:
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Isnain Septiyoriansyah |
| Institute: |
Universitas Jember |
Co - Author Details
| Author Name |
Author Institute |
| Ika Barokah |
Isnain Septiyoriansyah |
| Hadi Paramu |
Universitas Jember |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Self E-commerce Platform Advertisment, Trust, Perceived Risk, Purchase Decision |
| Abstract: |
This study aims to determine the effect of trust and perceived risk on online durian purchasing decisions moderated by the Self E-commerce Platform Advertisment/SePAD. The population in this study are consumers who buy durian fruit online on the Durian Traveler Platform. The sample technique used was purposive sampling, namely respondents were directly selected based on certain considerations, namely, respondents to Durian Traveler who had made purchases of durian fruit online in 2020-2021 and respondents made at least 2 repeat purchases. This study uses Structural Equation Modeling (SEM), while developing and testing hypotheses using AMOS Statistics 24.0. The results of the study show that consumer trust has a positive and significant influence on consumer purchasing decisions on the durian traveler e-commerce platform. Consumer risk perception has a negative and insignificant influence on consumer purchasing decisions on the durian traveler e-commerce platform. Self E-commerce Platform Advertisment (SEPAd) moderates the effect of trust on purchasing decisions. Self E-commerce Platform Advertisment (SEPAd) does not moderate the effect of perceived risk on purchasing decisions.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu, "SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE", International Journal Of Creative and Innovative Research In All Studies,
vol. 5, no. 7, pp. 1-10, 2022.
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MLA
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Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu "SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE." International Journal Of Creative and Innovative Research In All Studies,
vol 5, no. 7, 2022, pp. 1-10.
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APA
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Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu (2022). SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE. International Journal Of Creative and Innovative Research In All Studies,
5(7), 1-10.
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SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE
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