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Paper Id: IJCIRAS1920
Title: SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 5 Issue 7
Pages: 10
Published On: 12/7/2022 10:22:58 PM      (MM/dd/yyyy)
PDF Url: http://www.ijciras.com/PublishedPaper/IJCIRAS1920.pdf
Main Author Details
Name: Isnain Septiyoriansyah
Institute: Universitas Jember
Co - Author Details
Author Name Author Institute
Ika Barokah Isnain Septiyoriansyah
Hadi Paramu Universitas Jember
Abstract
Research Area: Business and Marketing
KeyWord: Self E-commerce Platform Advertisment, Trust, Perceived Risk, Purchase Decision
Abstract: This study aims to determine the effect of trust and perceived risk on online durian purchasing decisions moderated by the Self E-commerce Platform Advertisment/SePAD. The population in this study are consumers who buy durian fruit online on the Durian Traveler Platform. The sample technique used was purposive sampling, namely respondents were directly selected based on certain considerations, namely, respondents to Durian Traveler who had made purchases of durian fruit online in 2020-2021 and respondents made at least 2 repeat purchases. This study uses Structural Equation Modeling (SEM), while developing and testing hypotheses using AMOS Statistics 24.0. The results of the study show that consumer trust has a positive and significant influence on consumer purchasing decisions on the durian traveler e-commerce platform. Consumer risk perception has a negative and insignificant influence on consumer purchasing decisions on the durian traveler e-commerce platform. Self E-commerce Platform Advertisment (SEPAd) moderates the effect of trust on purchasing decisions. Self E-commerce Platform Advertisment (SEPAd) does not moderate the effect of perceived risk on purchasing decisions.
Citations
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IEEE
Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu, "SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE", International Journal Of Creative and Innovative Research In All Studies, vol. 5, no. 7, pp. 1-10, 2022.
MLA Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu "SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE." International Journal Of Creative and Innovative Research In All Studies, vol 5, no. 7, 2022, pp. 1-10.
APA Isnain Septiyoriansyah, Ika Barokah, Hadi Paramu (2022). SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE. International Journal Of Creative and Innovative Research In All Studies, 5(7), 1-10.
SELF E-COMMERCE PLATFORM ADVERTISMENT AS A MODERATOR OF THE INFLUENCE OF TRUST AND PERCEIVED RISK ON DURIAN FRUIT PURCHASING DECISIONS ONLINE
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