ManuScript Details
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Paper Id:
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IJCIRAS1716
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Title:
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ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 3 Issue 8 |
| Pages: |
6
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| Published On: |
1/18/2021 9:15:12 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1716.pdf |
Main Author Details
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Name:
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Soekma Adie Dharmawan |
| Institute: |
Universitas Jember |
Co - Author Details
| Author Name |
Author Institute |
| Deasy Wulandari |
Universitas Jember |
| Bambang Irawan |
Universitas Jember |
Abstract
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Research Area:
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Economics |
| KeyWord: |
Salesperson's Competence, Promotion, Corporate Image, Interests, Purchasing Decisions |
| Abstract: |
This study aims to analyze the effect of salesperson's competence, promotion, and
corporate image on customer purchasing decisions in choosing SME loans at PT. Bank Bukopin, Tbk,
Jember Branch which is mediated by customer interest. The results showed that salesperson's competence had a significant effect on customer interest, while promotion and corporate image had no significant effect on customer interest.
Salesperson's competence and promotion have a significant effect on purchasing decisions, while corporate image has no significant effect on customer purchasing decisions. Mediation of customer interest also has a significant effect on customer purchasing decisions in choosing SME loans at PT. Bank Bukopin, Tbk, Jember Branch. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan, "ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH", International Journal Of Creative and Innovative Research In All Studies,
vol. 3, no. 8, pp. 24-29, 2021.
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MLA
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Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan "ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH." International Journal Of Creative and Innovative Research In All Studies,
vol 3, no. 8, 2021, pp. 24-29.
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APA
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Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan (2021). ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH. International Journal Of Creative and Innovative Research In All Studies,
3(8), 24-29.
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ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH
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