ManuScript Details
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Paper Id:
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IJCIRAS1307
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Title:
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UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 2 Issue 2 |
| Pages: |
4
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| Published On: |
7/23/2019 9:23:57 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1307.pdf |
Main Author Details
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Name:
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Pradita Andari Putri |
| Institute: |
University of Jember |
Co - Author Details
| Author Name |
Author Institute |
| Mohamad Dimyati |
University of Jember |
| Bambang Irawan |
university of Jember |
Abstract
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Research Area:
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marketing |
| KeyWord: |
brand identity, branding, industrial revolution 4.0, private universities |
| Abstract: |
This study aims to describe the importance of brand identity for private universities in Indonesia, especially to answer the challege in the era of industrial revolution 4.0 for introduce their institution to the wide world. This type of study is a literature review. The results of this study illustrate the existence of branding for private universities in Indonesia must adapt the era of industrial revolution 4.0, where in their marketing education services offered, there must be integration between online and offline promotions which be honest and stop trying to be perfect. Besides that, private universities in Indonesia need to build their brand identity to be stonger in order to make people knowing their institutions and also need better digital marketing efforts to build customer involvement and advocate for their brand in this era of industrial revolution 4.0. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan, "UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0", International Journal Of Creative and Innovative Research In All Studies,
vol. 2, no. 2, pp. 50-53, 2019.
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MLA
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Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan "UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0." International Journal Of Creative and Innovative Research In All Studies,
vol 2, no. 2, 2019, pp. 50-53.
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APA
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Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan (2019). UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0. International Journal Of Creative and Innovative Research In All Studies,
2(2), 50-53.
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UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0
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Last downloaded on 17/08/2019
