ManuScript Details
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Paper Id:
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IJCIRAS1053
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Title:
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POCAHONTAS: THE INTERMINGLING OF THE POPULAR WITH THE POST COLONIAL
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 1 Issue 7 |
| Pages: |
7
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| Published On: |
12/26/2018 9:02:51 AM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1053.pdf |
Main Author Details
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Name:
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Pinki Chatterjee |
| Institute: |
Shri Shikshayatan College, Calcutta University |
Co - Author Details
| Author Name |
Author Institute |
Abstract
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Research Area:
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Languages and Literature |
| KeyWord: |
popular culture, post colonial, children’s text, Pocahontas |
| Abstract: |
Popular culture or pop culture gained ground around the 19th century after the Second World War, with the word ‘pop’ being derived from pop music. The rise of the popular culture had been attributed to the middle class and was informed by the increasing advancement and innovations in mass media and technology. This brought about social and cultural changes in the society. Popular culture does not fall under any school of thought and it is difficult to define what pop culture is because it encompasses a wide array of genres where it seeps through starting from music to arts to literature to advertisements and so on. “In his book, Cultural Theory and Popular Culture, John Storey offers six different definitions of popular culture. In one definition, Storey describes mass or popular culture as "a hopelessly commercial culture [that is] mass-produced for mass consumption [by] a mass of non-discriminating consumers.” He further states that popular culture is “formulaic [and] manipulative,” not unlike how he views the process of advertising. A product or brand has to be “sold” to an audience before it can be entrenched in mass or popular culture; by bombarding society with it, it then finds its place in popular culture.” Therefore, a revered shoe painting by Van Gogh (A Pair of Shoes), epitomising a man’s struggle in life can be turned into something called “Diamond Dust Shoes”, produced solely for public consumption. Popular culture is the culture of the masses and is readily available to all, unlike high culture which remains reserved solely for the elite classes. Critics have often dismissed it to be trivial, repetitive, lacking in originality and have criticised it on several grounds. One of the primary reasons why popular culture is problematic is because it discourages us to question what we see and believe and accept in our lives because what the masses or the society at a given point in time believes in, automatically gets accepted without an individual wanting it. He/She finds himself or herself to be a part of it almost subconsciously. This wide acceptance of anything and everything informs our thoughts and shapes the way we think. This paper would therefore take a look at a children’s movie called Pocahontas and try to unearth certain postcolonial aspects embedded in the movie. By doing so, the paper would establish the fact that the intermingling of popular culture with children’s texts like movies or stories is even more problematic because everything gets accepted and no questions are raised, creating a superficial world for children. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Pinki Chatterjee, "POCAHONTAS: THE INTERMINGLING OF THE POPULAR WITH THE POST COLONIAL", International Journal Of Creative and Innovative Research In All Studies,
vol. 1, no. 7, pp. 15-21, 2018.
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MLA
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Pinki Chatterjee "POCAHONTAS: THE INTERMINGLING OF THE POPULAR WITH THE POST COLONIAL." International Journal Of Creative and Innovative Research In All Studies,
vol 1, no. 7, 2018, pp. 15-21.
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APA
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Pinki Chatterjee (2018). POCAHONTAS: THE INTERMINGLING OF THE POPULAR WITH THE POST COLONIAL. International Journal Of Creative and Innovative Research In All Studies,
1(7), 15-21.
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POCAHONTAS: THE INTERMINGLING OF THE POPULAR WITH THE POST COLONIAL
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