ManuScript Details
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Paper Id:
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IJCIRAS1479
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Title:
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A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 2 Issue 7 |
| Pages: |
7
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| Published On: |
12/31/2019 9:29:00 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1479.pdf |
Main Author Details
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Name:
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Dr. Nalla Bala Kalyan |
| Institute: |
Sri Venkateswara College of Engineering, Karakambadi Road, Tirupati |
Co - Author Details
| Author Name |
Author Institute |
| Dr. N. Naveen Kumar |
Sri Venkateswara College of Engineering Karakabadi |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Business, Emerging New Trends, Marketing, Small Industries, Products. |
| Abstract: |
During the last two decades or so, the small industries have played a very significant role in the economic development of the country. Small Industries in India has been increasing extremely fast in recent years. The paper highlights the causes and remedies of industrial problems of small industries in India. The objective of all business enterprises is to satisfy the needs and wants society. Marketing is, therefore, a basic function of all business firms. The activities have to be coordinated so as to develop the marketing mix, which provides maximum satisfaction to the customers. That is why marketing research and product planning occupy an important role in marketing. The prime objective of the present paper is modern concept of marketing and a new product designed to meet the changing needs of the consumer is a big factor both in the healthy growth of established business and in the birth of a new business. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar, "A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA", International Journal Of Creative and Innovative Research In All Studies,
vol. 2, no. 7, pp. 58-64, 2019.
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MLA
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Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar "A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA." International Journal Of Creative and Innovative Research In All Studies,
vol 2, no. 7, 2019, pp. 58-64.
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APA
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Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar (2019). A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA. International Journal Of Creative and Innovative Research In All Studies,
2(7), 58-64.
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A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA
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