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Paper Id: IJCIRAS1479
Title: A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 2 Issue 7
Pages: 7
Published On: 12/31/2019 9:29:00 PM      (MM/dd/yyyy)
Main Author Details
Name: Dr. Nalla Bala Kalyan
Institute: Sri Venkateswara College of Engineering, Karakambadi Road, Tirupati
Co - Author Details
Author Name Author Institute
Dr. N. Naveen Kumar Sri Venkateswara College of Engineering Karakabadi
Abstract
Research Area: Business and Marketing
KeyWord: Business, Emerging New Trends, Marketing, Small Industries, Products.
Abstract: During the last two decades or so, the small industries have played a very significant role in the economic development of the country. Small Industries in India has been increasing extremely fast in recent years. The paper highlights the causes and remedies of industrial problems of small industries in India. The objective of all business enterprises is to satisfy the needs and wants society. Marketing is, therefore, a basic function of all business firms. The activities have to be coordinated so as to develop the marketing mix, which provides maximum satisfaction to the customers. That is why marketing research and product planning occupy an important role in marketing. The prime objective of the present paper is modern concept of marketing and a new product designed to meet the changing needs of the consumer is a big factor both in the healthy growth of established business and in the birth of a new business.
Citations
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IEEE
Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar, "A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA", International Journal Of Creative and Innovative Research In All Studies, vol. 2, no. 7, pp. 58-64, 2019.
MLA Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar "A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA." International Journal Of Creative and Innovative Research In All Studies, vol 2, no. 7, 2019, pp. 58-64.
APA Dr. Nalla Bala Kalyan, Dr. N. Naveen Kumar (2019). A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA. International Journal Of Creative and Innovative Research In All Studies, 2(7), 58-64.
A CASE STUDY ON BUDDING INVENTIVE TRENDS IN MARKETING PRODUCTS OF SMALL INDUSTRIES IN INDIA
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