ManuScript Details
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Paper Id:
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IJCIRAS1125
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Title:
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MISREPRESENTATION OF NON NORMATIVE FEMALE IMAGES IN CONTEMPORARY POPULAR CULTURE AND VICTIMIZATION OF FAT IDENTITIES: A POWERFUL TOOL OF BIOPOWER
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 1 Issue 9 |
| Pages: |
3
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| Published On: |
2/28/2019 4:16:37 AM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1125.pdf |
Main Author Details
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Name:
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BINCY MOLE BABY |
| Institute: |
Amritha School of Arts and Sciences, Kochi |
Co - Author Details
| Author Name |
Author Institute |
Abstract
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Research Area:
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Languages and Literature |
| KeyWord: |
BIOPOWER, BIOPOLITICS |
| Abstract: |
ABSTRACT
Foucault’s definition of power say’s that, power is something which is constructed, difficult to resist, pervasive and normalizing force, one which often works both through and within the body, making it a central site of power. By the very concept of biopower what Foucault has in his mind are the diverse methods used to or rather aim to discipline, control and regulate the body. The rationale behind the use of various techniques of biopower such as normalization is that it works in the best interests of the population whether that interest relates to health, well being or lifestyle. Normality is held as the ideal and the aim of the normalizing techniques is to produce individuals who have internalized the discipline and thus became normal. One of the key weapons used by biopower nowadays is media which has a wide reach. Media propagates the hegemonic ideologies, discourses and practices of the society. Media plays the key role in promoting the so called normality established by the society. Unrealistic portrayal of women in media texts deals with the woman’s body as a spectacle. This marketing techniques employed by the media to attract more audience thus create negative impact on young women. Young women, influenced by certain body images shown in films and advertisements, believe that being thin is the only way to be beautiful. The discrepancy between media image and the real life image lead these young women to resort to undesirable ways of dieting and exercise.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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BINCY MOLE BABY, " MISREPRESENTATION OF NON NORMATIVE FEMALE IMAGES IN CONTEMPORARY POPULAR CULTURE AND VICTIMIZATION OF FAT IDENTITIES: A POWERFUL TOOL OF BIOPOWER", International Journal Of Creative and Innovative Research In All Studies,
vol. 1, no. 9, pp. 109-111, 2019.
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MLA
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BINCY MOLE BABY " MISREPRESENTATION OF NON NORMATIVE FEMALE IMAGES IN CONTEMPORARY POPULAR CULTURE AND VICTIMIZATION OF FAT IDENTITIES: A POWERFUL TOOL OF BIOPOWER." International Journal Of Creative and Innovative Research In All Studies,
vol 1, no. 9, 2019, pp. 109-111.
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APA
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BINCY MOLE BABY (2019). MISREPRESENTATION OF NON NORMATIVE FEMALE IMAGES IN CONTEMPORARY POPULAR CULTURE AND VICTIMIZATION OF FAT IDENTITIES: A POWERFUL TOOL OF BIOPOWER. International Journal Of Creative and Innovative Research In All Studies,
1(9), 109-111.
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MISREPRESENTATION OF NON NORMATIVE FEMALE IMAGES IN CONTEMPORARY POPULAR CULTURE AND VICTIMIZATION OF FAT IDENTITIES: A POWERFUL TOOL OF BIOPOWER
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