ManuScript Details
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Paper Id:
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IJCIRAS1912
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Title:
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THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 5 Issue 6 |
| Pages: |
8
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| Published On: |
11/9/2022 9:22:11 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1912.pdf |
Main Author Details
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Name:
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Aan Supriyanto |
| Institute: |
At the University of Jember, Indonesia. |
Co - Author Details
| Author Name |
Author Institute |
| Bambang Irawan |
At the University of Jember, Indonesia. |
| Diah Yulisetiarini |
At the University of Jember, Indonesia. |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Retail Mix, Service quality, Store atmosphere,
Lifestyle, Path Analysis. |
| Abstract: |
Economic growth and the development of an
increasingly modern era, especially in Indonesia, have
had an impact on the transformation of the shopping
culture of the Indonesian people. This change in lifestyle
is evident in those who previously shopped at traditional
markets, but now the majority of Indonesians prefer to
shop at modern markets such as supermarkets and
minimarkets. Changes in people's behavior and
consumption patterns as they are today, in line with the
increase in people's income, have also led to an increase
in the lifestyle needs of the community. Then the
purpose of this study is to determine and analyze the
mediating role of consumer satisfaction variables on the
effect of the modern retail mix, service quality, and store
atmosphere on consumer loyalty at Alfamart or
Indomart Jember. The type of research used is
quantitative research, in which this research is examined
based on phenomena that actually occur. The
population of this research I took from consumers of
Afamart or Indomaret in the Jember area. The number
of samples in this study was 119 respondents. The
method used is Path Analysis using the SPSS (Statistical
Program for Social Science) application.
The results of this study indicate that the path coefficient
of the effect of the modern retail mix on consumer
satisfaction shows a positive and significant effect. This
also proves that the more satisfied consumers are with
the service quality and store atmosphere in modern
retail, it can increase the loyalty of these consumers. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini, "THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER", International Journal Of Creative and Innovative Research In All Studies,
vol. 5, no. 6, pp. 1-8, 2022.
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MLA
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Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini "THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER." International Journal Of Creative and Innovative Research In All Studies,
vol 5, no. 6, 2022, pp. 1-8.
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APA
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Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini (2022). THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER. International Journal Of Creative and Innovative Research In All Studies,
5(6), 1-8.
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THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER
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