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Paper Id: IJCIRAS1912
Title: THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 5 Issue 6
Pages: 8
Published On: 11/9/2022 9:22:11 PM      (MM/dd/yyyy)
PDF Url: http://www.ijciras.com/PublishedPaper/IJCIRAS1912.pdf
Main Author Details
Name: Aan Supriyanto
Institute: At the University of Jember, Indonesia.
Co - Author Details
Author Name Author Institute
Bambang Irawan At the University of Jember, Indonesia.
Diah Yulisetiarini At the University of Jember, Indonesia.
Abstract
Research Area: Business and Marketing
KeyWord: Retail Mix, Service quality, Store atmosphere, Lifestyle, Path Analysis.
Abstract: Economic growth and the development of an increasingly modern era, especially in Indonesia, have had an impact on the transformation of the shopping culture of the Indonesian people. This change in lifestyle is evident in those who previously shopped at traditional markets, but now the majority of Indonesians prefer to shop at modern markets such as supermarkets and minimarkets. Changes in people's behavior and consumption patterns as they are today, in line with the increase in people's income, have also led to an increase in the lifestyle needs of the community. Then the purpose of this study is to determine and analyze the mediating role of consumer satisfaction variables on the effect of the modern retail mix, service quality, and store atmosphere on consumer loyalty at Alfamart or Indomart Jember. The type of research used is quantitative research, in which this research is examined based on phenomena that actually occur. The population of this research I took from consumers of Afamart or Indomaret in the Jember area. The number of samples in this study was 119 respondents. The method used is Path Analysis using the SPSS (Statistical Program for Social Science) application. The results of this study indicate that the path coefficient of the effect of the modern retail mix on consumer satisfaction shows a positive and significant effect. This also proves that the more satisfied consumers are with the service quality and store atmosphere in modern retail, it can increase the loyalty of these consumers.
Citations
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IEEE
Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini, "THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER", International Journal Of Creative and Innovative Research In All Studies, vol. 5, no. 6, pp. 1-8, 2022.
MLA Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini "THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER." International Journal Of Creative and Innovative Research In All Studies, vol 5, no. 6, 2022, pp. 1-8.
APA Aan Supriyanto, Bambang Irawan, Diah Yulisetiarini (2022). THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER. International Journal Of Creative and Innovative Research In All Studies, 5(6), 1-8.
THE EFFECT OF MODERN RETAIL MIX, QUALITY OF SERVICE, AND STORE ATMOSPHERE ON LOYALTY WITH MODERN RETAIL CONSUMER SATISFACTION MEDIATION JEMBER
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