ManuScript Details
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Paper Id:
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IJCIRAS1776
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Title:
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THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 4 Issue 6 |
| Pages: |
9
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| Published On: |
11/25/2021 9:59:08 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1776.pdf |
Main Author Details
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Name:
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WICHA DEWI RAHAYU, SE |
| Institute: |
UNIVERSITY OF JEMBER |
Co - Author Details
| Author Name |
Author Institute |
| Drs. Sudaryanto, MBA, Ph.D |
UNIVERSITY OF JEMBER |
| Prof. Dr. Diah Yulisetiarini, M.Si |
UNIVERSITY OF JEMBER |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
price effect, customer trust,
satisfaction, word of mouth |
| Abstract: |
During the pandemic, the banking sector
experienced a very significant impact. Many companies experienced a decline in revenue due to the difficulty of finding new customers and the difficulty of retaining customers so as not to experience delays in Bank Mandiri credit card payments. To overcome this problem, the government is preparing the banking sector in a "new era" or known as the new normal. Banking in this case provides comfort and convenience for customers so as not to lose customers and still be able to retain customers in the era of the covid-19 pandemic. The sample in this study amounted to 200 respondents. The analysis technique used is SEM (Structural Equation Modeling). The results showed that price, trust through satisfaction with WOM |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si, "THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC ", International Journal Of Creative and Innovative Research In All Studies,
vol. 4, no. 6, pp. 1-9, 2021.
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MLA
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WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si "THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC ." International Journal Of Creative and Innovative Research In All Studies,
vol 4, no. 6, 2021, pp. 1-9.
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APA
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WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si (2021). THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC . International Journal Of Creative and Innovative Research In All Studies,
4(6), 1-9.
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THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC
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