ManuScript Details
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Paper Id:
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IJCIRAS1998
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Title:
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THE IMPACT OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT WITH SPECIAL REFERENCE TO BISCUITS MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 7 Issue 8 |
| Pages: |
10
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| Published On: |
2/11/2025 1:29:45 AM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1998.pdf |
Main Author Details
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Name:
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P.H.K.D.L Gunarathna |
| Institute: |
Rajarata University of Sri Lanka |
Co - Author Details
| Author Name |
Author Institute |
| P.G.R.B. Chandrasekara |
Rajarata University of Sri Lanka |
Abstract
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Research Area:
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Management |
| KeyWord: |
Customer information source (CIS), customer as co-developers (CIC), customer innovators (CII), New Product Development |
| Abstract: |
New Product Development (NDP) in Sri Lanka plays an important role as customers have become a vital
part of the innovative product development process nowadays. Therefore understanding how customers
are involved in developing innovative products is pivotal in today's dynamic market environment. There is a significant academic interest in recent literature on customer involvement concerning new product involvement in developed countries. However, there are limited studies related to developing countries like Sri Lanka. Therefore the main purpose of this study is to identify the impact of customer involvement in new product development with special reference to biscuit manufacturing companies in Sri Lanka. This study used an explanatory research design and a deductive research approach. By using stratified random sampling method, data were collected from 105 respondents and the results indicated that there was a positive impact on independent variables information source (CIS), customer involvement as co-developers (CIC), and customer involvement as innovators (CII) on the New Product Development. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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P.H.K.D.L Gunarathna, P.G.R.B. Chandrasekara, "THE IMPACT OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT WITH SPECIAL REFERENCE TO BISCUITS MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA ", International Journal Of Creative and Innovative Research In All Studies,
vol. 7, no. 8, pp. 4-13, 2025.
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MLA
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P.H.K.D.L Gunarathna, P.G.R.B. Chandrasekara "THE IMPACT OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT WITH SPECIAL REFERENCE TO BISCUITS MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA ." International Journal Of Creative and Innovative Research In All Studies,
vol 7, no. 8, 2025, pp. 4-13.
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APA
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P.H.K.D.L Gunarathna, P.G.R.B. Chandrasekara (2025). THE IMPACT OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT WITH SPECIAL REFERENCE TO BISCUITS MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA . International Journal Of Creative and Innovative Research In All Studies,
7(8), 4-13.
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THE IMPACT OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT WITH SPECIAL REFERENCE TO BISCUITS MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA
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