ManuScript Details
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Paper Id:
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IJCIRAS1309
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Title:
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MARKETING STRATEGY OF JEMBER CIGARS
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 2 Issue 2 |
| Pages: |
4
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| Published On: |
7/24/2019 6:31:15 AM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1309.pdf |
Main Author Details
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Name:
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Aulia Bakhtiar Rahman |
| Institute: |
University of Jember |
Co - Author Details
| Author Name |
Author Institute |
| Ika Barokah Suryaningsih |
University of Jember |
| Mohamad Dimyati |
University of Jember |
Abstract
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Research Area:
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marketing |
| KeyWord: |
Jember cigar, marketing, strategy |
| Abstract: |
This study aims to describe the importance of marketing strategy for Jember cigar products in order to have national and global competitiveness. This type of research is a literature review. The results of this study illustrate the geographical segmentation of the Jember cigar market consisting of tourist areas and major cities; demographics consist of established adulthood; psychographically consists of middle-upper class; and behaviorally consists of beginner cigar smokers and or cigar connoisseurs. In general, the marketing target of three Jember cigar companies is through the brands and variants that have issued based on the existing cigar market segmentation. That will facilitate the determination of Jember cigar product positioning in developing long term marketing strategy. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati, "MARKETING STRATEGY OF JEMBER CIGARS ", International Journal Of Creative and Innovative Research In All Studies,
vol. 2, no. 2, pp. 54-57, 2019.
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MLA
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Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati "MARKETING STRATEGY OF JEMBER CIGARS ." International Journal Of Creative and Innovative Research In All Studies,
vol 2, no. 2, 2019, pp. 54-57.
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APA
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Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati (2019). MARKETING STRATEGY OF JEMBER CIGARS . International Journal Of Creative and Innovative Research In All Studies,
2(2), 54-57.
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MARKETING STRATEGY OF JEMBER CIGARS
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