ManuScript Details
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Paper Id:
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IJCIRAS1643
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Title:
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A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 3 Issue 3 |
| Pages: |
8
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| Published On: |
8/20/2020 10:40:20 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1643.pdf |
Main Author Details
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Name:
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Nilufar Yasmin |
| Institute: |
Limkokwing University of Creative Technology |
Co - Author Details
| Author Name |
Author Institute |
| Valliappan Raju |
Limkokwing University of Creative Technology |
Abstract
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Research Area:
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Administrative sciences |
| KeyWord: |
Antecedents, Brand, Branding, Loyalty, Trust, RMG |
| Abstract: |
Brand loyalty is deemed to be one o the main focused areas of marketing managers that can yield competitive advantage to the firms from competitors. Bangladeshi garments industry has gone through multiple changes of the years and now expanding their operations internationally. This study focused on the antecedents of the brand loyalty among ready made garments industry. It has discussed details of the factors that contribute towards brand loyalty within and outside the domestic boundaries of firms’ operations. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Nilufar Yasmin, Valliappan Raju, "A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS", International Journal Of Creative and Innovative Research In All Studies,
vol. 3, no. 3, pp. 22-29, 2020.
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MLA
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Nilufar Yasmin, Valliappan Raju "A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS." International Journal Of Creative and Innovative Research In All Studies,
vol 3, no. 3, 2020, pp. 22-29.
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APA
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Nilufar Yasmin, Valliappan Raju (2020). A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS. International Journal Of Creative and Innovative Research In All Studies,
3(3), 22-29.
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A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS
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