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Paper Id: IJCIRAS1643
Title: A REVIEW ON THE ANTECEDENTS OF BRAND LOYALTY AMONG BANGLADESHI CUSTOMERS OF READY MADE GARMENTS
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 3 Issue 3
Pages: 8
Published On: 8/20/2020 10:40:20 PM      (MM/dd/yyyy)
Main Author Details
Name: Nilufar Yasmin
Institute: Limkokwing University of Creative Technology
Co - Author Details
Author Name Author Institute
Valliappan Raju Limkokwing University of Creative Technology
Abstract
Research Area: Administrative sciences
KeyWord: Antecedents, Brand, Branding, Loyalty, Trust, RMG
Abstract: Brand loyalty is deemed to be one o the main focused areas of marketing managers that can yield competitive advantage to the firms from competitors. Bangladeshi garments industry has gone through multiple changes of the years and now expanding their operations internationally. This study focused on the antecedents of the brand loyalty among ready made garments industry. It has discussed details of the factors that contribute towards brand loyalty within and outside the domestic boundaries of firms’ operations.
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IEEE
Nilufar Yasmin, Valliappan Raju, "A review on the antecedents of Brand Loyalty among Bangladeshi Customers of Ready Made Garments", International Journal Of Creative and Innovative Research In All Studies, vol. 3, no. 3, pp. 22-29, 2020.
MLA Nilufar Yasmin, Valliappan Raju "A review on the antecedents of Brand Loyalty among Bangladeshi Customers of Ready Made Garments." International Journal Of Creative and Innovative Research In All Studies, vol 3, no. 3, 2020, pp. 22-29.
APA Nilufar Yasmin, Valliappan Raju (2020). A review on the antecedents of Brand Loyalty among Bangladeshi Customers of Ready Made Garments. International Journal Of Creative and Innovative Research In All Studies, 3(3), 22-29.
A review on the antecedents of Brand Loyalty among Bangladeshi Customers of Ready Made Garments
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