ManuScript Details
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Paper Id:
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IJCIRAS1073
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Title:
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CONSUMER BUYING BEHAVIOR
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 1 Issue 8 |
| Pages: |
8
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| Published On: |
1/12/2019 8:09:19 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1073.pdf |
Main Author Details
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Name:
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Zubair Ahmad Wani |
| Institute: |
Zubair Ahmad Wani. Research Scholar D.A.V.V. Indore (M.P.) |
Co - Author Details
| Author Name |
Author Institute |
Abstract
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Research Area:
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Supply chain management |
| KeyWord: |
Consumer, Behaviour, Internal and External factors, Purchase decision. |
| Abstract: |
The study of consumer behavior is very essential in the field of marketing as it assists firms to develop smarter marketing strategies by getting an insight about what affects the decision making of consumers. Consumer behaviour is the study of people and the products that helps to shape their identities. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. This paper also reviews the relationship between consumer buying behavior and the factors that influence the consumer’s purchasing process and purchase decision. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Zubair Ahmad Wani, "CONSUMER BUYING BEHAVIOR", International Journal Of Creative and Innovative Research In All Studies,
vol. 1, no. 8, pp. 22-29, 2019.
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MLA
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Zubair Ahmad Wani "CONSUMER BUYING BEHAVIOR." International Journal Of Creative and Innovative Research In All Studies,
vol 1, no. 8, 2019, pp. 22-29.
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APA
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Zubair Ahmad Wani (2019). CONSUMER BUYING BEHAVIOR. International Journal Of Creative and Innovative Research In All Studies,
1(8), 22-29.
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CONSUMER BUYING BEHAVIOR
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