ManuScript Details
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Paper Id:
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IJCIRAS1761
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Title:
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DETERMINANT BRAND LOVE WITH MEDIATION SELF BRAND CONNECTION ON WARDAH COSMETIC PRODUCT
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 4 Issue 2 |
| Pages: |
6
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| Published On: |
7/15/2021 9:07:42 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1761.pdf |
Main Author Details
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Name:
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AYU NARESWARI |
| Institute: |
university of Jember (UNEJ) |
Co - Author Details
| Author Name |
Author Institute |
| Bambang Irawan |
University of Jember |
| Novi Puspitasari |
university of Jember (UNEJ) |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Brand Love, Perceived Quality, Brand Credibility, Prestige Brand, Self Brand Connection |
| Abstract: |
Cosmetic Company in Indonesia is more develop so there are various types of cosmetics products that circulate in society today. The tight competition of the cosmestic industry today requires that every producer to develop his innovative products that suitable with consumer needs. Brand Love is the most important component for the company's sales so that the sales strategy should be applied appropriately through the components Brand Love, Perceived Quality, Brand Credibility, Brand Prestige, and Self Brand Connection on the Wardah cosmetic product. However, some things do not show success and there is a gap of the research.The results of the study have a major effect on Brand Love on Wardah cosmetic product that tried to measure the Brand Love from Green Perceived Quality, Brand Credibility, Brand Prestige each consumers through the Self Brand Connection as an intervention. The plan of marketing strategy can improve the Brand Love of Wardah cosmetic product higher than other cosmetic products in the market. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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AYU NARESWARI, Bambang Irawan, Novi Puspitasari, "DETERMINANT BRAND LOVE WITH MEDIATION SELF BRAND CONNECTION ON WARDAH COSMETIC PRODUCT", International Journal Of Creative and Innovative Research In All Studies,
vol. 4, no. 2, pp. 1-6, 2021.
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MLA
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AYU NARESWARI, Bambang Irawan, Novi Puspitasari "DETERMINANT BRAND LOVE WITH MEDIATION SELF BRAND CONNECTION ON WARDAH COSMETIC PRODUCT." International Journal Of Creative and Innovative Research In All Studies,
vol 4, no. 2, 2021, pp. 1-6.
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APA
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AYU NARESWARI, Bambang Irawan, Novi Puspitasari (2021). DETERMINANT BRAND LOVE WITH MEDIATION SELF BRAND CONNECTION ON WARDAH COSMETIC PRODUCT. International Journal Of Creative and Innovative Research In All Studies,
4(2), 1-6.
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DETERMINANT BRAND LOVE WITH MEDIATION SELF BRAND CONNECTION ON WARDAH COSMETIC PRODUCT
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