ManuScript Details
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Paper Id:
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IJCIRAS1462
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Title:
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MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 2 Issue 7 |
| Pages: |
4
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| Published On: |
12/4/2019 12:21:44 AM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1462.pdf |
Main Author Details
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Name:
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Sri Ayudha Mujiyanti |
| Institute: |
Jember University |
Co - Author Details
| Author Name |
Author Institute |
| Delina Malindha |
Jember University |
| Etika Ayu Lestari |
Jember University |
| Diah Yulisetiarini |
Jember University |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
the marketing mix, consumer satisfaction, the digital age |
| Abstract: |
Marketing has an important role in a company organization. Marketing changes following the changing times. Technological developments make changes in consumer behavior. This article discusses the relationship between the marketing mix strategy in the digital age and consumer satisfaction. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini, "MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE", International Journal Of Creative and Innovative Research In All Studies,
vol. 2, no. 7, pp. 1-4, 2019.
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MLA
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Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini "MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE." International Journal Of Creative and Innovative Research In All Studies,
vol 2, no. 7, 2019, pp. 1-4.
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APA
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Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini (2019). MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE. International Journal Of Creative and Innovative Research In All Studies,
2(7), 1-4.
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MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE
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