ManuScript Details
|
Paper Id:
|
IJCIRAS1714
|
|
Title:
|
THE EFFECT OF MEDIATING ROLE FOR AWARENESS FACTORS ON THE BEHAVIORAL INTENTION TO USE IN E-COMMERCE SERVICES IN UZBEKISTAN
|
| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 3 Issue 8 |
| Pages: |
14
|
| Published On: |
1/5/2021 9:22:49 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1714.pdf |
Main Author Details
|
Name:
|
Teshabaeva Shakhlo Abdurakhimovna |
| Institute: |
Al-Madinah International University |
Co - Author Details
| Author Name |
Author Institute |
| Mohammad Mahmoud Saleem Alzubi |
Al-Madinah International University |
| Abdoulrahman Aljounaidi |
Al-Madinah International University |
Abstract
|
Research Area:
|
Management |
| KeyWord: |
Perceived ease of use and perceived usefulness, compatibility, trust and technology factor with awareness and behavioral intention.
|
| Abstract: |
This study aims to suggest a model that will increase the usage of E-commerce services among students in Uzbekistan.The proposed model may facilitate the understanding of how certain factors can affect the level of usage of E-commerce services.The main objective of this study by working on a new model based on TAM technology acceptance model , Innovation Diffusion theory (IDT), Awareness (AF) factors relationship between the Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Technology Factor (TECF) and compatibility with the Behavior Intention to use as a mediating . The primary data were collected from 384 valid questionnaires, which were distributed, to random Uzbek students in four universities. The analyses of the gathered data selected the Partial Least Squares Structural Equation Modeling (PLS-SEM). Based on the research findings the final overall model was evaluated using the statistics and the acceptable fit of the measurement model to the data has been demonstrated. Based on the outcomes, the factors with the highest direct effect on Intention to use E- commerce appeared to be Attitude toward using E-commerce and the results show that compatibility negatively influences intention to use. The main findings of the study are: perceived ease of use and perceived usefulness, compatibility, trust and technology factor with awareness factor as mediating has a positive and significant impact on behavioral intention.
|
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Teshabaeva Shakhlo Abdurakhimovna, Mohammad Mahmoud Saleem Alzubi, Abdoulrahman Aljounaidi, "THE EFFECT OF MEDIATING ROLE FOR AWARENESS FACTORS ON THE BEHAVIORAL INTENTION TO USE IN E-COMMERCE SERVICES IN UZBEKISTAN ", International Journal Of Creative and Innovative Research In All Studies,
vol. 3, no. 8, pp. 1-14, 2021.
|
|
MLA
|
Teshabaeva Shakhlo Abdurakhimovna, Mohammad Mahmoud Saleem Alzubi, Abdoulrahman Aljounaidi "THE EFFECT OF MEDIATING ROLE FOR AWARENESS FACTORS ON THE BEHAVIORAL INTENTION TO USE IN E-COMMERCE SERVICES IN UZBEKISTAN ." International Journal Of Creative and Innovative Research In All Studies,
vol 3, no. 8, 2021, pp. 1-14.
|
|
APA
|
Teshabaeva Shakhlo Abdurakhimovna, Mohammad Mahmoud Saleem Alzubi, Abdoulrahman Aljounaidi (2021). THE EFFECT OF MEDIATING ROLE FOR AWARENESS FACTORS ON THE BEHAVIORAL INTENTION TO USE IN E-COMMERCE SERVICES IN UZBEKISTAN . International Journal Of Creative and Innovative Research In All Studies,
3(8), 1-14.
|
THE EFFECT OF MEDIATING ROLE FOR AWARENESS FACTORS ON THE BEHAVIORAL INTENTION TO USE IN E-COMMERCE SERVICES IN UZBEKISTAN
Number Of Downloads - 53
Last downloaded on 21/09/2024
