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ManuScript Details
Paper Id: IJCIRAS1817
Title: RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 4 Issue 8
Pages: 10
Published On: 1/24/2022 9:02:22 PM      (MM/dd/yyyy)
PDF Url: http://www.ijciras.com/PublishedPaper/IJCIRAS1817.pdf
Main Author Details
Name: Mr. Sayak Pal
Institute: Adamas University, Kolkata
Co - Author Details
Author Name Author Institute
Mr. Supratim Purkait Adamas University, Kolkata
Ms. Ranita Bagchi Adamas University, Kolkata
Mr. Subhajit Sircar Adamas University, Kolkata
Abstract
Research Area: Advertisement
KeyWord: Public service advertisements, audience awareness, importance of first 1000 days of a child, gender equality, menstrual health awareness
Abstract: Public Service advertisements are considered as one of the most effective ways to raise awareness on the issues of public interest and audio-visual PSA are always given priority across the medium. Audio-visual PSAs are known for their innovative content that aims to bring temporary or permanent changes to the behavior of the target audience. The research study considered three extremely crucial and prevalent issues “Importance of first 1000 days of a child”, “Gender Equality” and “Menstrual Health Awareness” and chose multiple audio-visual advertisements under them to discuss their impact on the audience through the data received from the YouTube posts. The results show the inclination towards the acceptance of the content where the content becomes more creative rather than adding a celebrity element.
Citations
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IEEE
Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar, "RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT", International Journal Of Creative and Innovative Research In All Studies, vol. 4, no. 8, pp. 77-86, 2022.
MLA Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar "RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT." International Journal Of Creative and Innovative Research In All Studies, vol 4, no. 8, 2022, pp. 77-86.
APA Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar (2022). RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT. International Journal Of Creative and Innovative Research In All Studies, 4(8), 77-86.
RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT
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