ManuScript Details
|
Paper Id:
|
IJCIRAS1817
|
|
Title:
|
RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT
|
| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 4 Issue 8 |
| Pages: |
10
|
| Published On: |
1/24/2022 9:02:22 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1817.pdf |
Main Author Details
|
Name:
|
Mr. Sayak Pal |
| Institute: |
Adamas University, Kolkata |
Co - Author Details
| Author Name |
Author Institute |
| Mr. Supratim Purkait |
Adamas University, Kolkata |
| Ms. Ranita Bagchi |
Adamas University, Kolkata |
| Mr. Subhajit Sircar |
Adamas University, Kolkata |
Abstract
|
Research Area:
|
Advertisement |
| KeyWord: |
Public service advertisements, audience awareness, importance of first 1000 days of a child, gender equality, menstrual health awareness |
| Abstract: |
Public Service advertisements are considered as one of the most effective ways to raise awareness on the issues of public interest and audio-visual PSA are always given priority across the medium. Audio-visual PSAs are known for their innovative content that aims to bring temporary or permanent changes to the behavior of the target audience. The research study considered three extremely crucial and prevalent issues “Importance of first 1000 days of a child”, “Gender Equality” and “Menstrual Health Awareness” and chose multiple audio-visual advertisements under them to discuss their impact on the audience through the data received from the YouTube posts. The results show the inclination towards the acceptance of the content where the content becomes more creative rather than adding a celebrity element. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
|
IEEE
|
Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar, "RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT", International Journal Of Creative and Innovative Research In All Studies,
vol. 4, no. 8, pp. 77-86, 2022.
|
|
MLA
|
Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar "RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT." International Journal Of Creative and Innovative Research In All Studies,
vol 4, no. 8, 2022, pp. 77-86.
|
|
APA
|
Mr. Sayak Pal, Mr. Supratim Purkait, Ms. Ranita Bagchi , Mr. Subhajit Sircar (2022). RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT. International Journal Of Creative and Innovative Research In All Studies,
4(8), 77-86.
|
RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT
Number Of Downloads - 3
Last downloaded on 16/04/2022
