ManuScript Details
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Paper Id:
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IJCIRAS1816
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Title:
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THE EFFECT INTEGRATED MARKETING COMMUNICATION AND BRAND IMAGE ON REPURCHASE INTENTION BY RINDU THAI TEA
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 4 Issue 8 |
| Pages: |
6
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| Published On: |
1/18/2022 8:55:25 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS1816.pdf |
Main Author Details
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Name:
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Agus Sakti S |
| Institute: |
Management, Economic And Business Faculty, University of Jember |
Co - Author Details
| Author Name |
Author Institute |
| Diah Yulisetiarini |
Management, Economic And Business Faculty, University of Jember |
| Nurhayati |
Management, Economic And Business Faculty, University of Jember |
Abstract
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Research Area:
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marketing |
| KeyWord: |
Integrated marketing communincation, repurchase intention, brand image |
| Abstract: |
Integrated marketing communication (IMC) has become an important marketing strategy in the mid of the global COVID-19 pandemic that is set by WHO in the first quarter of 2020. In Indonesia, hundreds thousands of employees have been laid off due to the pandemic. Some SMEs were also forced to close. Rindu Thai Tea, which implements this integrated marketing strategy, has managed to survive and be able to build a good brand image in its customers. The menu attributes of Rindu Thai Tea products are easy to identify through menu lists and online media such as Instagram and Grab food. Customers are also facilitated when they want to make purchases both offline and online (grabfood). The results of the study show that IMC has a positive influence on repurchase decisions (repurchase intention) through the brand image that is built by Rindu Thai Tea. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Agus Sakti S, Diah Yulisetiarini, Nurhayati , "THE EFFECT INTEGRATED MARKETING COMMUNICATION AND BRAND IMAGE ON REPURCHASE INTENTION BY RINDU THAI TEA", International Journal Of Creative and Innovative Research In All Studies,
vol. 4, no. 8, pp. 53-58, 2022.
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MLA
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Agus Sakti S, Diah Yulisetiarini, Nurhayati "THE EFFECT INTEGRATED MARKETING COMMUNICATION AND BRAND IMAGE ON REPURCHASE INTENTION BY RINDU THAI TEA." International Journal Of Creative and Innovative Research In All Studies,
vol 4, no. 8, 2022, pp. 53-58.
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APA
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Agus Sakti S, Diah Yulisetiarini, Nurhayati (2022). THE EFFECT INTEGRATED MARKETING COMMUNICATION AND BRAND IMAGE ON REPURCHASE INTENTION BY RINDU THAI TEA. International Journal Of Creative and Innovative Research In All Studies,
4(8), 53-58.
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THE EFFECT INTEGRATED MARKETING COMMUNICATION AND BRAND IMAGE ON REPURCHASE INTENTION BY RINDU THAI TEA
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Last downloaded on 15/07/2022
